What is an Ideal Customer Profile (ICP)?

Industry

Define the industries where your customers operate.

Company Size

Identify the size of businesses, typically in terms of employees or revenue.

Geographic Location

Specify where these customers are based.

Understand their specific challenges or needs.

Pain Points

Decision-Making Process

Pinpoint who makes the buying decisions within the company.

Budget

Know how much they are willing or able to spend.

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